IS SOCIAL MEDIA WORTH MULTI-MILLION DOLLAR INVESTMENT? USING SOCIAL LISTENING TO DETERMINE THE ROI OF SOCIAL MEDIA

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An exclusive, live webinar on December 3rd at 12pm ET/9am PT brought to you by Social Media Today and Talkwalker

There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.

Join us as our panel of experts discuss:

• What the social media landscape looks like today and how ROI changes with it.
• The inherent value in using social media to expand your reach, and how to measure those benefits.
• Why social listening is the anchor of ROI.
• Examples of the kinds of goals to set for social campaigns and how to determine their success